New media has the unique advantages of knowledge and fun, interactive and efficient, precise and profound content in law education, coupled with the current situation of lack of rule of law education for college students. The rule of law awareness of college students is related to the construction of socialist rule of law state. Through the anatomical analysis of the examples of new media platforms such as B station, Jitterbug, Weibo and WeChat, we explore the four aspects of multi-professional and multi-technical integration, online and offline cooperation with each other, counselors leading new dimensions, and the implementation of the system of responsibility for the popularization of law to help colleges and universities use new media platforms to enhance the rule of law awareness of college students and shape them into qualified citizens with the concept of rule of law. The new media platform will be used to promote the awareness of the rule of law among college students and shape them into qualified citizens with the concept of rule of law.