Short video has become a national application at the same time, short video information flow advertising avoidance also continues to appear. Few studies have looked at the avoidance behavior of short video information streams from the perspective of psychological theory and social theory. Taking Tiktok APP as an example and combining the characteristics of short video information stream advertising, this study constructed a model of influencing factors of information stream advertising avoidance from the perspective of flow. In this paper, 220 samples were analyzed by questionnaire survey, and it was found that the scene adaptation of Tiktok information flow advertisements negatively affected the cognitive avoidance and emotional avoidance behaviors of advertisements through the flow state. The push accuracy of Tiktok Yin information flow advertisement negatively affects the cognitive avoidance, emotional avoidance and behavioral avoidance of advertisement through the flow state. The study of advertising avoidance behavior from the perspective of flow has enriched the theoretical perspective of the study of advertising avoidance in short video information flow, and also provided theoretical and practical suggestions for advertisers in short video advertising.