Science Research  Academic Press

Evaluation of the Coupling and Coordination Degree of the Wellness Tourism Industry in Panxi Area

Zhenmei  Zhu 
Ping  Huang 
Yabin  Liu 
Miao  Zhang 
Yan  Zhou 
Keywords: Wellness Industry; Tourism Industry; Entropy Method; Coupling Coordination Model; Panxi area

Abstract

The party's 20th report points out that green and healthy development is an extremely important part of the China's modernization drive, an important guarantee for the sustainable development of the country, and a basic means to realize that "clear waters and green mountains are gold and silver mountains". Sichuan province actively promotes the construction of a strong wellness industry, and strives to build Panxi region into an international sunshine wellness tourism destination. In recent years, the mass tourism market demand escalating, promote the tourism market emerging industry development, wellness industry, in response to the mass tourism market development status, this paper built covers two evaluation dimensions eight elements 16 evaluation index wellness brigade industry coupling coordinated development index system, using the entropy method and coupling coordination model in panxi area wellness industry and tourism industry coupling coordinated development level, based on the evaluation results. The study results show that: (1) with good coupling development degree and strong interaction; (2) the coordinated development level of wellness tourism industry in Panzhihua is low, Panzhihua is in moderate imbalance, Liangshan Prefecture is on the verge of imbalance, with large development space; (3) from 2017 to 2021 is wellness lag type, Liangshan Prefecture is tourism lag type in 2020 alone. Through the research and analysis of the coordinated development of wellness tourism in Panxi region, the comprehensive level of coordinated development of wellness tourism in Panzhihua is revealed, and then three suggestions are put forward: (1) improve the construction of wellness facilities and enhance the coordinated development level of wellness tourism; (2) build the integrated development mechanism of wellness tourism and tourism and promote the coordinated development of wellness tourism industry; (3) optimize the wellness tourism environment and promote the sustainable development of wellness tourism.