Science Research  Academic Press

Evaluation of Tourism Resource Attraction Based on Cultural and Tourism Census and Crowd-sourcing Data

Shu  Yang 
Boyong  Yang 
Weilu  Hu 
Jun  Yang 
Quanguo  Kang 
Jeiwei  Yi 
Pei  Sun 
Keywords: culture and tourism resources; Crowd-sourcing data; Attraction evaluation.

Abstract

This study takes the tourism resources of Tongcheng County, Hubei Province as the research object, and combines the survey results of the Hubei Provincial Cultural and Tourism Resources Census and crowd-sourcing data to construct a tourism resource attractiveness evaluation system. Research has found that: (1) the weight of network evaluation data of tourism resource points in resource point evaluation is greater than that of cultural and tourism census data; (2) The evaluation results of the combination of cultural and tourism census data and crowd-sourcing data are consistent with the expert rating results; (3) The evaluation method combining cultural and tourism census and crowd-sourcing data can comprehensively and objectively measure the attractiveness of tourism resources, improve the accuracy and reliability of the evaluation results.The research in this article helps to better understand and grasp the actual situation of tourism resources, and has important practical significance for guiding the evaluation of cultural and tourism resources and providing reasonable development planning suggestions in the future.