In recent years, both domestic and foreign theoretical and practical circles have paid more and more attention to the role of non-financial information. As a supplement to financial information, non-financial information has had a broad impact on enterprises and society. This paper uses the text information from the 2009-2022 China A-share listed companies' performance conference to examine the influence of management tone on the digital transformation of enterprises. The study found that a more positive management tone is helpful to improve the level of enterprise digital transformation, indicating that there is a positive correlation between management tone and enterprise digital transformation. In addition, the more positive the management tone of the enterprise, the better the performance of the enterprise. The positive management tone is positively and significantly related to the performance of the enterprise. At the same time, the more colorful the corporate performance, the higher the degree of corporate digital transformation, indicating that there is a positive correlation between corporate performance and corporate digital transformation, which also demonstrates the relationship between management tone and corporate digital transformation again. In addition, this paper also puts forward some policy suggestions on how to promote the digital transformation of enterprises, which provides useful theoretical guidance and practical reference for how to promote the digital transformation of enterprises.