Science Research  Academic Press

China Image Construction during the Covid-19 Epidemic: Multimodal Discourse Analysis based on the China-Related Front Cover of The Economist

Jiaqi Ren 
Keywords: grammar framework of visual image; multimodal discourse analysis; The Economist; China-related front covers; western media; China’s national image.

Abstract

The paper adopts Kress & van Leeuwen’s grammar framework of visual image to carry out a multimodal discourse analysis on China-Related Front Covers of The Economist, in order to disclose the representative of the western media, British media’s attitude towards China after the outbreak of COVID-19, and further dissect the constructed China’s image. The research has noticed that The Economist, hostile to China, mainly built negative national image in related front covers; in addition, the magazine has also demonstrated some positive image about China’s active resistance to epidemic.