In the development strategy of rural revitalization, talent revitalization is indispensable. Faced with the contradiction between the current difficulty of employment for college students and the lack of rural talent resources, attracting college students to return to their hometowns for employment has become an effective way to meet the talent demand for rural revitalization. The article is based on 592 questionnaires on the willingness of college students to return to their hometowns for employment, and uses data processing software such as SPSS for empirical testing, and puts forward targeted suggestions.